The Expecting Collective
The idea for this project was created during a 2-day sprint at the 2021 Festival Of Urgent Reinventions organized by Instrument.
Addressing Black reproductive justice through pregnancy subscription boxes.
Racial disparity starts in the womb. Black women face pregnancy-related complications that usually stem from chronic stress and mental health trauma caused due to deliberate discrimination, lack of empathy, and support.
This transgenerational trauma can be combated through wellness practices.
However, access to wellness often only comes with privilege. So, we decided to re-invent a privileged practice such as pregnancy subscription boxes to bridge the wellness gap and address social isolation among Black expecting moms.
Product Re-invention | Social Cause
Wellness should be accessible to everyone. How can we use privileged practices to address social isolation in underserved communities?
Compared to white women, Black women are on an average:
2x as likely to experience infertility
3x more at risk for dying from pregnancy-related complications
4x as likely to lose an infant from complications related to low birth weight
This is not biological, socioeconomic, or coincidental.
This is healthcare bias and transgenerational trauma.
This transgenerational trauma can be managed through wellness practices.
But wellness often comes with privilege. How do we bridge this wellness gap among expecting moms?