How my left and my right brain agreed to get on the same page

The engineer in me loved to solve problems, but not write code.
My right brain convinced me that I could do the same by writing copy instead. That's when I took my first sip of the advertising Kool-Aid and helped sell products ranging from candy to cars & pizzas to pens.

Although I loved writing, my logical left brain wasn't satisfied. I remember noticing how strategists drew endless mindmaps and went around asking people weird questions that sometimes turned into therapy sessions. I was intrigued by the way strategy made everything so human by asking the right questions instead of looking for the right answers.

Both my right and my left brain finally agreed that becoming a strategist was the way to go.


My creative side helps me approach problems by asking the question what-if? And my critical side keeps it in check. I like both absurdity and clarity and try to find meaning wherever there's mess. 

Accounts I've had the privilege to work on: